Wrong department transfers cost you trust every time.

Routing urgent patients, pricing questions, new enquiries, VIP callers.

JessicaJessica·English

The right person, first time.

AI call routing listens to what the caller actually needs, checks who is best placed to help, and transfers with full context. One phone number, zero menus, zero cold handoffs. Hear it live: call +1 (218) 636-0234 (Jessica) to test a real intent-based routing call in 60 seconds, no signup.

Example
Jessica
Jessica
Northside Dental · Leeds
+44 7700 900418Urgent· 1.4s

"I cracked a tooth last night and the swelling is getting worse."

Transferred to Dr Thompson
On call today · briefing attached
Jessica
DTDr Thompson
Briefing · travels with the call
Mr Davies · returning patient
  • Cracked lower left molar, swelling since last night
  • Pain 8/10, no fever, wants to be seen today
  • Last visit in March: crown fitted by Dr Thompson
DentallyPatient record
+44 113 496 0527Pricing· 0.9s

"How much is whitening, and can I pay monthly?"

Handled by Jessica
Prices and a consult slot sent by SMS
+44 7700 900772Complex· 2.1s

"I want to talk through implants versus a bridge."

Transferred to Sarah
Treatment coordinator · briefing attached
3 callsRight person first time0 menus

Connects to your contact center and CRM.

Routing and context flow over the APIs you already use. No rip-and-replace, no new agent desktop.

  • Bitrix24
  • HubSpot
  • Microsoft Dynamics 365 Business Central
  • n8n
  • Pipedrive
  • Salesforce
  • WhatsApp Business
  • Zendesk
  • Docusign
  • Gmail / Google Workspace
  • Kommo
  • Airtable
  • Exact Online
  • HighLevel
  • Telegram
  • a3
  • Cegid
  • Fatture in Cloud
  • Lexware Office
  • sevDesk
  • wFirma
  • enova365
  • InsERT Subiekt
  • Sellsy
  • weclapp
  • EBP
  • Calendly
  • Make
  • Microsoft Outlook / Microsoft 365
  • Odoo
  • QuickBooks Online
  • SAP
  • Xero
  • Zoho CRM
  • Freshdesk
  • Google Sheets
  • monday CRM
  • ClickUp
  • Facebook Lead Ads
  • Instagram
  • Viber
  • Agnum
  • Comarch ERP
  • Holded
  • Pennylane
  • Symfonia
  • Zucchetti
  • Fakturownia
  • JTL-Wawi
  • SimplBooks
  • Aruba Fatturazione Elettronica
  • Merit Aktiva
  • Google Calendar
  • Microsoft Dynamics 365
  • Microsoft Teams
  • Oracle NetSuite
  • Sage
  • Slack
  • Zapier
  • Cal.com
  • Freshsales
  • Intercom
  • Scoro
  • ERPNext
  • Google Drive
  • Messenger
  • Zoho Books
  • B1.lt
  • DATEV
  • inFakt
  • Rivilė
  • TeamSystem
  • Directo
  • Finvalda
  • Labbis
  • Stekas Plius
  • Axonaut
  • Teamleader Focus
+ Any system with an API

Trademarks belong to their owners. Shown to name the systems we connect to, not a partnership.

Plus 7,000+ apps via Zapier, Make, and n8n. If your system has an API, we connect it.

The cost of getting routing wrong.

78%

of B2B customers buy from the business that responds to their inquiry first

Source: Harvard Business Review (Forrester)
88%

of customers say the experience a company provides matters as much as the product itself

Source: Salesforce State of the Connected Customer
$3.7T

in customer-service automation value McKinsey estimates from generative AI across functions

Source: McKinsey Global Institute

Six capabilities that replace your IVR and your routing rules at once.

Intent-based routing

AI listens to what the caller needs and routes to the right team based on the actual request. Sales inquiries go to sales, support issues go to support, billing questions go to finance.

Skills-based matching

AI matches callers to agents by expertise, product line, and issue type. A technical escalation skips tier-1 and goes straight to a specialist who can actually solve it.

Department lookup

AI maintains a live directory of your teams, specialists, and availability. Callers describe their problem once and reach the right desk without a single wrong transfer.

VIP identification

AI recognizes high-value callers from caller ID and CRM history, then routes them on a priority lane to their account owner. Top accounts never wait in the general queue.

Language detection and routing

AI detects the caller language in the first seconds of the conversation and routes to a native-speaking agent. No separate phone numbers per language, no menu choices.

Escalation thresholds

AI applies your rules for sentiment, wait time, and topic sensitivity. When a threshold is crossed, it escalates to a supervisor with the full call context and a suggested next step.

From ring to the right desk, without a menu.

AI answers instantly, listens to the real reason for the call, checks availability across the organization, and transfers with a briefing. Every caller reaches the right person on the first try.

  1. 1Caller describes the need
  2. 2AI identifies intent, language, priority
  3. 3Can AI resolve it directly?
Yes

AI handles end to end

Answered the question, updated the record, confirmed by SMS, no transfer needed.

No

AI matches the right agent

  • Skills and product knowledge
  • Language and time zone
  • Availability and workload
  1. AI briefs the agent
  2. Agent accepts with context
    Issue, history, sentiment, suggested next action, all on screen.
  3. Caller continues without repeating
    One number, one journey, one log from start to finish.

Legacy call routing. AI call routing.

Side by side
Legacy routing
Menus and guesswork
AI routing
Intent and context
Callers press 1, 2, 3 and still land in the wrong queueCallers say what they need and reach the right person on the first try
Transfers start from zero, caller repeats the problemReceiving agent joins with summary, history, and sentiment
VIP accounts wait in the same queue as everyone elseHigh-value callers are identified and fast-tracked automatically
Language preference handled by separate phone numbersLanguage detected in seconds and routed to native speakers
Updating the menu tree requires a vendor ticketRouting rules updated by your admin in minutes
No visibility into why calls are misroutedEvery intent, transfer, and outcome logged and searchable

Built for the teams that route the most calls.

Call centers

AI triages high-volume inbound traffic, separates sales from support, and fills each agent queue with the calls they are actually trained for.

Healthcare

AI routes patients by clinical urgency and specialty. Nurses get triage calls, front desk gets scheduling, billing gets insurance questions.

Legal

AI separates new matter intake from active-case clients and routes returning clients directly to their assigned paralegal or attorney.

Hospitality

AI directs reservations, group bookings, and on-property guest issues to the right team across multiple properties from one phone number.

Insurance

AI distinguishes claim intake from policy questions and sends each to the correct adjuster, broker, or back-office team with full context.

Financial services

AI identifies the caller, their product mix, and the nature of the request, then routes to the correct advisor or service desk without a menu.

Frequently asked questions.

How does AI call routing differ from traditional call routing?
Traditional call routing uses fixed rules and menu selections. AI call routing understands natural language - the caller describes what they need and AI determines the best destination based on intent, agent skills, availability, and caller history. This eliminates misdirected transfers and reduces average handle time.
Can AI route calls based on caller history?
Yes. AINORA AI identifies callers and checks their history in your CRM. Returning callers can be routed to the agent who handled their previous case, VIP customers get priority treatment, and recent interactions provide context before the agent even picks up.
What happens if the right agent is unavailable?
AI offers intelligent alternatives: transfer to another qualified agent, schedule a callback at a convenient time, leave a detailed voicemail with context, or resolve the issue directly if possible. The caller always has options instead of being stuck on hold.
Can AI call routing work with multiple office locations?
Yes. AI routes callers to the right location based on geography, service type, or caller preference. A single phone number can intelligently distribute calls across multiple offices, departments, and time zones.
How quickly can AI call routing be deployed?
AINORA AI call routing typically goes live in around two weeks. Setup includes configuring routing rules, agent skills mapping, CRM integration, and SIP connection to your existing phone system. Your phone numbers remain unchanged.

Ready to route every call correctly?

Free consultation