The 14 questions resellers ask before selling a voice AI product under their own brand - pricing structure, minimums, first-client cost, margin, numbers, languages, support and compliance - with our answer to each, and what to check with any provider.
A white-label voice AI partner checklist is the set of commercial, technical and legal questions a reseller should get answered before selling an AI voice agent under their own brand. Ainora answers all of them on this page. It publishes how partner pricing is structured - a platform fee sized to volume, per-minute usage, and numbers passed through at cost - and quotes the figures after a partnership call.
Each question as a reseller would ask it, Ainora's answer, and what to verify with any white-label provider you compare.
Ainora's answer
Three parts: a monthly platform fee sized to your volume, usage billed per minute of conversation, and phone numbers and carrier costs passed through at cost. Exact terms are quoted after a partnership call because they depend on volume, languages and channels.
Check with any provider
Ask for the full monthly cost of one client at your expected call volume, including numbers and messaging - not only the per-minute rate.
Ainora's answer
Commitment is agreed per partner and sized to where you start. Starting with a single client is a normal first step, and the terms grow with your volume.
Check with any provider
Ask whether the minimum is a monthly spend, a contract term or a client count, and what happens if you stay below it.
Ainora's answer
Ainora sets up your white-label environment and builds the first client's agent with you. Any one-off setup is quoted up front, before any work starts.
Check with any provider
Ask whether a build or setup fee applies again to every new client, or only once.
Ainora's answer
Yes. You set the retail price, and the difference between your price and your partner cost is your margin. For creators and introducers who would rather not resell, a revenue-share model is available instead.
Check with any provider
Check that the provider does not publish a retail price your clients can compare against yours.
Ainora's answer
You do. In the reseller model the client is billed by you, under your brand. Ainora bills you as the partner.
Check with any provider
Confirm in the agreement that the provider does not invoice or sell to your clients directly.
Ainora's answer
You do. Your clients see your brand, your domain and your dashboard at every touchpoint. Ainora stays invisible infrastructure.
Check with any provider
Check for a non-solicitation clause that stops the provider selling direct to clients you brought.
Ainora's answer
Local numbers are provisioned for your clients' markets. Number ownership and porting at the end of an agreement are written into the partner agreement.
Check with any provider
Get number porting terms in writing before the first client goes live - a client's phone number is the hardest thing to move later.
Ainora's answer
Both. The same platform answers inbound calls and runs outbound work such as appointment setting, follow-up and database reactivation.
Check with any provider
Ask to hear an outbound call in your language, not only an inbound demo.
Ainora's answer
Agents speak local languages, including Baltic, Slavic and Central and Eastern European languages as well as German, French, Spanish and Italian, and can switch language in the middle of a call.
Check with any provider
Call a live demo agent in your own language before you decide. Accents, names and numbers are where weak agents fail.
Ainora's answer
Yes. The agent books into the client's calendar or booking system through an integration, and follows up by SMS and WhatsApp.
Check with any provider
Ask which booking systems are already integrated and how a new one is added.
Ainora's answer
Yes. Your logo and colours, your own custom domain, a branded client dashboard, and a separate sub-account for every client.
Check with any provider
Look for vendor branding in emails, the dashboard and caller ID. Any leak tells your client who is behind you.
Ainora's answer
Ainora builds, tunes and monitors the agents and handles technical support for the platform. You handle the client relationship. Support terms are set out in the partner agreement.
Check with any provider
Ask who the client calls when something breaks at night, and get the support terms in writing.
Ainora's answer
Yes. The partner API and webhooks create and configure client sub-accounts and send call events into your own product and workflows.
Check with any provider
Ask for the API documentation during due diligence, not after you sign.
Ainora's answer
Call data is stored in the EU on a GDPR basis, a data-processing agreement (DPA) is available to partners, and every agent discloses that it is an AI in line with EU AI Act Article 50. The data-handling documentation is shared during due diligence.
Check with any provider
Request the DPA, the list of subprocessors and the exact AI-disclosure wording, and check whether client data is used to train models.
Terms depend on your volume, languages and channels, so figures are quoted after a call. The structure is the same for every partner.
1
A monthly fee sized to the scale you operate at. It covers the white-label environment, the dashboard and the infrastructure your clients run on.
2
Billed per minute of conversation, so your cost moves with the calls your clients actually make.
3
Phone numbers and carrier costs are passed through at cost, not marked up as a hidden margin.
You set the retail price, invoice your client and keep the margin. Whichever provider you compare, ask for the full monthly cost of one client at your expected volume, including numbers and messaging. A low per-minute rate can hide a high platform or setup fee.
See the partner program, the white-label overview or the revenue-share model.
Tell us your market, the clients you sell to and the languages you need. We reply with partner terms and a demo in your language.