AInora

You run a webinar. We increase your show rate and your post-webinar sales, with our AI voice and SMS system.

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Working registrant lists for course creators, coaches, consultants, B2B marketers, agencies.

JessicaJessica·English

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One registrant, from sign-up to a booked call.

AI webinar attendance is a done-for-you system that works your registrant list for you: we text every registrant who opted in, call them before the webinar to get a concrete plan out of them, and then work the attendees and the no-shows while your offer is still open. Every call says it is an AI assistant in the first seconds. You get back two things - the people who turned up, and a written record of why each registrant signed up, in their own words.

It is not a reminder tool. Two reminders do beat one, and that is roughly where the reminder ladder stops paying. What the evidence actually supports past that point is asking the registrant a question they have to answer.

Example
RP
Registration form · consent: calls + SMS
Rachel Price
Pricing masterclass · Thu 19:00 · Leeds
  1. Mon · SMS
    Hi Rachel, Jessica here, the AI assistant for Northside Academy. Quick one before Thursday: what made you sign up?
    I keep undercharging my coaching clients.
  2. Wed · AI call
    AI call · disclosed

    "Hi Rachel, this is Jessica, an AI assistant for Northside Academy. Where will you watch from on Thursday at 7?"

    Her planThu 19:00LaptopHome officeAfter the school run
  3. Thu 19:00 · Live
    Attendance report
    Joined at 18:57 · stayed for the offer
  4. Fri 10:00 · Follow-up
    AI call · disclosed

    "Rachel, it's Jessica again, the AI assistant. Would 20 minutes with Tom help before the offer closes?"

    Offer window58 h left
  5. Fri 10:04
    Google Calendar
    Fri 14:00 · Call with Tom (closer)
    HubSpot · in her words
    "I keep undercharging my coaching clients."

Every call says it is an AI in the first seconds. Try the voice demo

Already on these? We plug in.

  • Bitrix24
  • Google Calendar
  • Make
  • Microsoft Outlook / Microsoft 365
  • Moodle
  • Odoo
  • Salesforce
  • WhatsApp Business
  • Zendesk
  • Cal.com
  • Freshdesk
  • Gmail / Google Workspace
  • Google Sheets
  • Kommo
  • Teachable
  • Airtable
  • Kajabi
  • Calendly
  • HubSpot
  • Microsoft Dynamics 365
  • Microsoft Teams
  • n8n
  • Pipedrive
  • Slack
  • Zapier
  • Zoho CRM
  • Canvas LMS
  • Freshsales
  • Google Classroom
  • Intercom
  • monday CRM
  • Thinkific
  • Blackboard Learn
+ Any system with an API

Trademarks belong to their owners. Shown to name the systems we connect to, not a partnership.

What Actually Makes Someone Show Up?

Not being reminded. Being asked. The strongest randomised evidence anyone has on this question comes from voter turnout, and it separates the two cleanly: a call that helped a person work out when they would go, how they would get there and what they would be doing right before moved behaviour. A call that simply encouraged them did not.

Operators already have a word for the small version of this, and it is a better word than ours: the micro-commitment. Ask one question the registrant has to answer, and they are now defending a position they authored themselves rather than filing away a notification.

+4.1 pp
Turnout lift among people actually reached, when the call helped them form a concrete plan
Source: Nickerson & Rogers 2010, Psychological Science
287,228
People in the randomised field experiment behind that figure
Source: Nickerson & Rogers 2010
No effect
A standard encouragement call, with no plan question, had no significant impact in the same trial
Source: Nickerson & Rogers 2010
2008
US election setting, live human callers - the disclosed-AI version is unpublished
Source: Nickerson & Rogers 2010

Three caveats that travel with that number, every time we use it

The 4.1 points is the treated-only estimate, so it describes registrants we actually reach, not your whole list. The callers in that experiment were live humans, and the reminder-call version with a disclosed AI caller has not been run. The nearest published measurement runs against us: Luo, Tong, Fang and Qu (Marketing Science 38(6), 2019) found that disclosing an AI caller before a structured outbound sales call, in a randomised field experiment on more than 6,200 customers, cut purchase rates by more than 79.7 percent. Different call, different outcome measure, so it does not settle the transfer, but it is evidence and it is not in our favour. And the setting was the 2008 US presidential election: the mechanism travels, the setting does not.

What Do You Get Besides a Higher Show Rate?

You know why every registrant signed up, in their own words. Because the system asks rather than announces, every webinar produces a document: hundreds of stated reasons, in the language your market actually uses, grouped so you can see what keeps coming up.

That is the asset most reminder tools structurally cannot produce, because they never ask the registrant anything. It is also the part that does not depend on a webhook, a platform integration or any timing guarantee - which is why we lead with it rather than with a show rate. It feeds the next landing page, the next offer, and the objection list your closers work from.

Their words, not your categories

Free-text reasons, not a dropdown. What people write when nobody gave them options is the part you cannot get from your registration form.

Per webinar, not per quarter

The document arrives with each run, so you can see the market move between one webinar and the next instead of once a year.

Useful even if nobody shows

A no-show who told you why they registered is still worth something. This is the one output that survives a bad attendance week.

How Does It Run, From the Registration Form to the Offer Window?

Four phases. You can buy them separately, and phase four is the one to take first if you only take one, because that is the one nobody has the hours to finish by hand.

  1. 1

    Phase 1 - the registration form, before anyone is contacted

    Channel consent is won on the form, not on the call. We read what your registration form actually authorises - which channels, for which purpose - and tell you plainly if it does not yet authorise the follow-up you want to run. In several EU countries that consent is the only lawful route to an automated call, so this step is part of the deliverable rather than the fine print.

  2. 2

    Phase 2 - the SMS thread, right after registration

    Every registrant who opted in gets a text that asks one question instead of repeating the date. That is the micro-commitment operators already talk about: a registrant who has answered something is in a thread, not on a list. We attach no performance number to this leg, because the pooled evidence on two-way SMS versus standard care is null (Odegard 2022, PLoS One: RR 1.03, 95% CI 0.95-1.12, across 5 trials all set in Sub-Saharan Africa) and we are not going to pretend otherwise.

  3. 3

    Phase 3 - the call before the webinar

    The agent says it is an AI assistant in the first seconds, then helps the registrant make a concrete plan: when they will join, on what device, where they will be, what they are doing right before. That plan question is the mechanism. Timing is configurable and the default is humane rather than immediate - being contacted the moment you fill in a form reads as surveillance, not service.

  4. 4

    Phase 4 - attendees and no-shows, inside the offer window

    This is the phase most operators never finish. A 500-registrant list at three to nine minutes a call is roughly 40 to 55 working hours of dialling before anyone has closed anything, and a typical offer window is 72 hours. That is arithmetic, not an efficacy claim. The agent confirms, qualifies and books; your closers take the actual sales conversation.

Each phase has its own page: webinar reminder calls covers phases two and three and what the evidence on reminders really supports, post-webinar follow-up calls covers phase four and the capacity arithmetic behind it, and webinar registrant consent covers phase one and what your form has to say before any of it can run.

Is a Blast Reminder the Same Thing as a Conversation?

The thing we are competing with is the one-way blast, not SMS itself. We send SMS too. The difference is that theirs is a notification you swipe away and ours is a question you answer.

Side by side
What you are comparingA one-way blast reminderA conversation (what we run)
What it asks of the registrantNothing. It is a notificationOne question they have to answer
What you learn from itA delivery report you cannot verify against behaviourWhy each person registered, in their own words
Who it appears to be fromA no-reply senderA named assistant that says it is an AI in the first seconds
What happens if they replyThere is usually nowhere to replyIt is read, answered, and kept
Before the webinarThe date and the link, repeatedWhen they will join, on what device, from where
After the webinarThe recording link, to everybodyAttendees and no-shows worked separately, inside the offer window
Opting outA footer link, per channelSpoken or typed - and it stops every channel at once

What Does a Realistic Show Up Rate Look Like?

Lower than the number you were quoted. The published figures range from about 21% to about 60%, and the spread is not noise - it is four or five different things being measured and called the same thing. The high end almost always measures enterprise marketers emailing their own house list, which is a different population from an operator running paid traffic to a masterclass.

The sources below are the structurally comparable ones. They converge on a 21% to 34% band, which we use as a planning assumption rather than a benchmark. All of them are US or English-language sources, all are vendor or practitioner data rather than peer-reviewed, and there is no published show-rate benchmark segmented by traffic source anywhere. If you need your own number, measure your own list.

34%
Registration-to-live conversion on a syndicated webinar network, 2021 - vendor data, no webinar count disclosed. The same report also prints 36% on its benchmark page and 33% in its prose; we use the chart figure and say so
Source: BrightTALK Benchmarks Report 2021
51 of 238
Average attendees against average registrants across 19,531 B2B webinars - the same report headlines this as 33%
Source: Goldcast B2B Webinar Benchmark Report 2025
25%
Baseline live show up rate published by a course-creator practitioner - no sample size disclosed
Source: Scale For Impact
21-34%
The band those sources converge on - a planning assumption, not a benchmark, and US-sourced
Source: Goldcast 2025 and BrightTALK 2021

What the strongest evidence on reminders actually supports

The best-quality evidence in this whole area is not from webinars at all - it is from healthcare appointments, where reminders have been tested in randomised trials at scale. Here is what it says, including the parts that do not help us.

The evidence
The common claimWhat the evidence saysSource
A text reminder lifts attendanceYes, modestly: risk ratio 1.14 (95% CI 1.03 to 1.26) against no reminder, 7 studies, 5,841 participantsCochrane systematic review, 2013, healthcare appointments
A phone call beats a textNo detectable difference: risk ratio 0.99 (95% CI 0.95 to 1.02), 3 studies, 2,509 participantsCochrane systematic review, 2013
More reminders keep helpingTwo beat one and then it stops: 4.4% missed appointments for a 3-day plus 1-day reminder, against 5.3% and 5.8% for a single reminderSteiner 2018, three-arm randomised trial, 54,066 patients
The reminder call is what lifts attendanceA standard encouragement call had no significant impact. The version that helped people form a concrete plan lifted turnout 4.1 points among those reachedNickerson and Rogers 2010, N = 287,228
AI voice beats SMSNobody has published this, and the closest comparison points the other way. We do not claim itNo source exists

Sources, in order: Gurol-Urganci et al., Cochrane Database of Systematic Reviews, 2013; Steiner et al., American Journal of Managed Care, 2018; Nickerson and Rogers, Psychological Science, 2010. The healthcare studies measure appointment attendance rather than webinar attendance, and we use them because they are the best-designed evidence available, not because a clinic visit is a webinar.

What Does This Not Do?

This section is longer than the promises section, deliberately. In a category where almost every claim is a bare assertion, the fastest way to be believed is to publish the limits first.

It cannot fix cold traffic

If the registrants came from an audience that never wanted the webinar, no reminder ladder and no call repairs that. Webinars are not a cold-lead strategy and we are not going to sell them as one. Fix the traffic first; this system works a list that already raised its hand.

It cannot fix the offer

Attendance is upstream of the pitch. Getting more of the right people into the room changes who hears the offer, not whether the offer converts. If the offer does not sell to the people who already attend, more attendees will not rescue it.

It cannot beat the replay

In the operator communities we read, the most common stated reason for skipping a live webinar is that a recording is coming - not forgetfulness. A call does not out-argue that. The one counter we found anywhere in the research is structural: run the live session as a working session people have to be present for, rather than a lecture.

We will not promise you a show up rate

No number appears anywhere on this page as a promise, and none will appear in a proposal either. There is no published show-rate benchmark segmented by traffic source, so anyone quoting you a guaranteed rate for your traffic is quoting you a number that does not exist.

We do not claim voice beats text

In the best head-to-head comparison available, text message reminders and phone call reminders performed the same. We run both because they do different jobs, not because we can show you that a call wins.

We do not know how your registrants will feel about it

Disclosure is our position because buyers demand it and because Article 50 becomes applicable across the EU on 2 August 2026. But it is not true that nobody has measured how people react to a disclosed AI call. Luo, Tong, Fang and Qu, Marketing Science 38(6), 2019 randomised more than 6,200 customers to structured outbound sales calls from an AI chatbot or a human worker: undisclosed, the chatbot matched a proficient worker, and disclosing it before the conversation cut purchase rates by more than 79.7 percent, shortened the calls, and left recipients judging the bot less knowledgeable and less empathetic. That is a 2019 sales call scored on purchases, not a reminder call scored on attendance, so it does not measure our case. It is the nearest thing that exists, it runs against us, and we would rather hand it to you than claim people do not mind.

It is built for scheduled live webinars

Evergreen and automated webinars are a different product, not a setting. When the gap between registration and session is often minutes, a pre-webinar call has nowhere to sit. If you run evergreen, say so on the call and we will tell you honestly whether there is anything here for you.

We do not sell calling people who left mid-session

It is the feature everyone wants and almost no platform can support. Most webinar platforms publish no dependable real-time leave event at all, and on the one that does, the event is not reliable enough to build a promise on. What we will do instead is check the roster at pitch time and work the gap.

A case study is not a promise

There are no logos or testimonials here, because publishing made-up proof is how this category earned its reputation. What we have is one case study: an online training academy had 522 webinar sign-ups called in 8 days, 422 picked up and talked, 86 asked for pricing or the replay by text, 85 called back on their own and 18 hot leads went to sales (case studies). That is one client, counted from our call records, and results depend on the list and the offer. The honest test for your list is still a holdout: split it, run one half, compare.

Can You Legally Call Your Own Webinar Registrants?

Jurisdiction

Everything in this section describes European Union rules - the ePrivacy Directive, the GDPR and the EU AI Act. It is not a description of United States law and it is not legal advice. If you are calling into a market outside the EU, the applicable rules are different ones and we will tell you which on the call.

The short version: registering for a webinar is not, by itself, consent to be called. Article 13(1) of the ePrivacy Directive allows the use of automated calling systems for direct marketing only in respect of subscribers or users who have given their prior consent. Prior means before the call, which in practice means it has to be captured on the registration form. That is why phase one of this system is a form review rather than a disclaimer.

So the honest shape of the offer is this: we run the follow-up your registration form authorised, and we will tell you if your form does not authorise it yet. In several EU countries that consent is the only lawful route to an automated call, so getting the form right is the deliverable, not the small print.

The AI says so, on every call

Article 50 of the EU AI Act requires that people be informed they are interacting with an AI system, and it becomes applicable across the EU on 2 August 2026 - we already do it on every call. The disclosure is built into the agent and delivered at the start of every call, in the call language.

One opt-out stops everything

Article 21(3) of the GDPR is absolute: where someone objects to processing for direct marketing, the data is no longer processed for that purpose. An objection spoken on the phone stops the SMS and the email too.

There is a gate consent cannot open

Some countries also regulate which number an automated campaign may call from, and that rule is consent-agnostic - having permission does not open it. We tell you where it is shut before you buy, not after.

The detail lives on two pages: what your webinar registration form has to say and the per-country picture across the EU and UK. For the wider European picture on automated outbound generally, see our European AI calling compliance guide and EU data residency page. On your registrant data we act as a processor under a GDPR Article 28 agreement; you remain the controller, and you own what the form said.

Who Is This Actually For?

Operators who run scheduled live webinars to a list they paid to build, and who sell something at the end of them: course creators, coaches, consultants, B2B marketers running demand-gen sessions, and the agencies who run all of the above for clients. The common feature is not the webinar, it is the offer window afterwards and the fact that nobody has the hours to work it.

If your bottleneck is booking meetings rather than filling a webinar room, the same voice system does that job on AI appointment setting and as a fully done-for-you outbound service. If you want to understand the underlying technology first, start with what an AI voice agent is.

Frequently Asked Questions

Does the call tell people it is an AI?
Yes, in the first seconds, before anything else happens. It is our position and it is also what the law will require: Article 50 of the EU AI Act requires that people be informed they are interacting with an AI system, and it becomes applicable across the EU on 2 August 2026 - we already do it on every call. It also answers the objection operators raise first, which is brand risk: nobody is insulted by an assistant, and everybody is insulted by a fake friend. The one thing we will not tell you is that recipients do not mind, because the closest published measurement says the opposite: in a randomised field experiment on more than 6,200 customers, disclosing an AI caller before a structured outbound sales call cut purchase rates by more than 79.7 percent (Luo, Tong, Fang and Qu, Marketing Science 38(6), 2019). That was a sales call scored on purchases, not a reminder call scored on attendance, so it does not measure what we do. It is simply the evidence that exists, and you should have it.
What actually increases attendance - the reminder or the question?
The question. In a randomised field experiment covering 287,228 people, a call that helped someone form a concrete plan raised turnout by 4.1 percentage points among the people actually reached, while a standard encouragement call in the same trial had no significant impact. Three caveats travel with that: it is the treated-only estimate, so it applies to registrants we actually reach; the callers were live humans; and the setting was the 2008 US presidential election. Whether a disclosed AI reproduces the effect is unpublished, and we do not assert it as proven.
Is this just more reminders?
No, and we would rather concede the point than argue it. The reminder ladder is a commodity: two reminders do beat one, which is well evidenced, and past that the returns are not something the literature supports. We have read an operator who ran email plus SMS plus a live human phone call five minutes before - on booked one-to-one appointments rather than a webinar - and still got three of fifteen to show. That is one operator report, not a benchmark, and we do not use it as one. The logic carries anyway: if a human calling five minutes before does not fix a show up rate, an AI calling cannot claim to either. What is different here is that the contact asks a question the registrant has to answer, and that the post-webinar phase actually gets finished.
What happens the first time it says something wrong to a good lead?
That is the right question to ask, and it is the objection operators raise before any other. You approve the script before anything runs, the agent is scoped to confirming, qualifying and booking rather than selling, and anything outside that scope is handed to a person on your team. You can stop a campaign. The strongest version of this product is the one where the AI confirms and schedules and your closers take the sales conversation, which is exactly how we scope it.
Will you run a holdout on my own list before I commit?
Yes, and it is the way we would rather start. Split your registrant list down the middle, run the system on one half, and compare the two. A 50/50 split reaches a readable result far faster than a 90/10 one. It is a credibility exercise rather than a billing mechanism, and it produces the only number that means anything to you, which is what happened on your own list rather than on a list you have never seen.
How many touches is it, exactly?
You get the whole sequence written down before you agree to anything - every touch, every channel, every timing window, on one page. Nobody in this category names the number, and the number is the risk: it is the difference between a system your audience tolerates and one that makes you look like a spam cannon. We would rather you look at the full sequence and cut the parts you are not comfortable with.
Does it work with my webinar platform?
For the core system - registration, the SMS thread, the pre-webinar call and the post-webinar work - what we need is your registrant list and the attendance report your platform already produces, which is nearly universal. What is not universal is real-time mid-session data: most platforms publish no dependable live leave event, so we do not sell anything that depends on one. Tell us your platform on the call and we will tell you which parts apply and which do not.
What does it cost?
We do not publish pricing. The shape depends on your list size, how often you run, which phases you want and which countries you are calling into, and quoting a number before we know those things would be a guess dressed up as a price. We start with a pilot and a holdout rather than a contract, and the commercial terms are agreed on the call.

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Justas Butkus

Founder & CEO, AInora

Building AI voice agents that let businesses serve more clients with the same team. The agents call back every new lead, re-contact past customers and take the calls the team cannot get to, and the work lands in the client's own CRM.

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