Who Books Your Sales Meetings
While You Sleep?
AI appointment setting is an autonomous AI SDR that finds your ideal B2B prospects from publicly available business records, contacts them by voice call, email and text, and books qualified meetings straight into your calendar - so your closers walk into a calendar of ready-to-buy conversations.
You get only the hot ones. We do the prospecting and the outreach; a real person on your team runs the close. Sourcing is B2B-only, from publicly available business data, on a legitimate-interest basis, with opt-outs honored on the spot. Hear the voice agent your prospects would hear.
The Meetings Are There - Someone Has to Reach Them First
Every qualified prospect you never contacted, and every fast follow-up your team was too busy to make, is a meeting a competitor books instead. The bottleneck is never intent - it is reach, speed, and follow-through.
Sources: the Lead Response Management Study (Dr. James Oldroyd), Harvard Business Review, and The Bridge Group Sales Development Metrics reports. Speed and consistency are exactly what a human team cannot hold at scale - and exactly what an AI SDR never drops.
What Is AI Appointment Setting (an AI SDR)?
AI appointment setting is an autonomous system - an AI SDR, or sales development representative - that finds your ideal B2B prospects, contacts them across voice, email and text, qualifies them against your criteria, and books the qualified ones into your calendar as meetings. "Appointment setting" is the outbound top-of-funnel job: sourcing net-new prospects and opening the conversation.
A human SDR does exactly this work by hand; the AI does it at machine speed and consistency, then hands every hot, ready-to-buy prospect to a person on your team to close. The AI is the mechanism. The product is a calendar full of qualified meetings. Under the hood it is the same voice stack as our AI voice agent, wired to prospect sourcing, email and SMS.
How Does an AI SDR Find and Contact Your Prospects?
It starts from your ideal customer profile - industry, company size, region, decision-maker role - and builds a target list from publicly available business data. Then it runs a coordinated multichannel sequence: a natural-sounding AI voice call to open the conversation, a personalised email, and an SMS follow-up, so your message reaches each buyer on the channel they actually answer. Every touch is logged, every reply is captured to your CRM, and the sequence stops the instant a prospect asks to opt out. If you would rather we work a list you already own instead of sourcing a new one, that is AI outbound calls on your own list.
How Does an AI SDR Find and Book Your Meetings?
From a blank calendar to booked, qualified meetings - done for you.
We find your ideal B2B prospects
You describe your ideal customer - industry, company size, region, decision-maker role. We build a target list of matching companies from publicly available business data: company registries, business directories, and professional web sources. B2B only, no consumer data, no scraping of private accounts.
We contact them across voice, email and text
Each prospect gets a coordinated sequence: a natural AI voice call that opens the conversation, a personalised email, and an SMS follow-up - so the message lands on whichever channel that buyer actually answers. The AI discloses that it is an AI and honors any opt-out immediately.
The AI qualifies against your criteria
On the call and in the replies, the AI runs your qualifying questions - budget, timing, authority, fit - and captures the answers to your CRM. Prospects who are not a fit are logged and dropped; prospects who are interested move to the next step. You never chase a dead lead.
We book the meeting and hand off the hot ones
Qualified prospects are booked straight into your calendar with the notes attached. The moment someone is ready for a real sales conversation, the meeting goes to a person on your team. Every call is logged and recorded, so you see exactly who said yes, who opted out, and why.
Who Is AI Appointment Setting For?
Any B2B team that sells through meetings and can't afford to leave prospecting to chance.
Marketing and creative agencies
You win business in a discovery call, not a checkout. The AI SDR fills your pipeline with qualified prospect meetings while your team stays billable on client work instead of cold prospecting.
B2B SaaS companies
Your AEs should be demoing and closing, not hunting. The AI SDR sources target accounts that fit your ICP, contacts them across voice, email and text, and books demos onto your reps calendars.
Professional services (accounting, legal, consulting)
Firms that sell expertise live or die by a full calendar. The AI SDR keeps a steady flow of qualified introductory meetings with the right decision-makers, so partners spend time advising, not prospecting.
B2B consultants and boutique advisors
A one- or few-person shop cannot also run a full outbound motion. The AI SDR is the SDR team you never hired - finding, contacting and qualifying prospects so you only ever get on the calls worth taking.
Staffing and recruitment agencies
You sell placements to hiring companies. The AI SDR sources employers matching your niche, opens the conversation across channels, qualifies live hiring need, and books a call with your recruiters.
Commercial insurance and B2B brokers
Renewals and new business both start with a conversation. The AI SDR reaches qualifying businesses, confirms interest and timing, and routes ready prospects to a licensed person on your team to advise and close.
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Hear the AI SDR Before You Trust It With a Prospect
Talk to the voice agent right now - this is the natural, disclosed tone your prospects would hear on the opening call.
Jessica·EnglishClick to start a conversation
AI SDR vs Hiring a Human SDR
A human SDR ramps for months, stays about a year and a half, then leaves - and you rehire and re-ramp (The Bridge Group). An AI SDR replaces the repetitive prospecting layer, not your closers.
| AI SDR | Human SDR | |
|---|---|---|
| Ramp time | Ramps once, then productive immediately | ~3 months before reliably producing pipeline |
| Availability | Every channel, in parallel, around the clock | One prospect at a time, working hours |
| Follow-up speed | Seconds after a trigger | Hours or days, if the follow-up happens at all |
| Consistency | Holds your script on call number 500 | Varies with mood, fatigue and tenure |
| Turnover | Never quits, never needs re-ramping | ~1.5 year average tenure, then rehire and re-ramp |
| Languages | Multiple, natively | Usually one |
| The close | Hands hot prospects to your team | Human - unchanged |
We don't publish a price for the AI SDR - the right scope depends on your ICP and target volume, so we scope it on a call. For the raw numbers behind outbound, see every cold-call conversion-rate study, compiled.
Is AI Appointment Setting the Same as AI Appointment Booking?
No - and the difference matters. Appointment setting is outbound: we go and find net-new B2B prospects, reach out, qualify them, and set the meeting. You start with no list; we source it. Appointment booking (or scheduling) is inbound: someone already wants to reach you - they call in or fill a form - and the AI checks your calendar and books the slot. That is a receptionist and scheduler job, not a prospecting one.
If you are looking to handle incoming booking requests, reduce no-shows, or automate your calendar, you want our booking pages, not this one: AI appointment booking by phone and AI appointment booking for service businesses. This page is for teams that need someone to find and open the conversations in the first place.
What Makes a Meeting “Qualified”?
A qualified meeting is one that matches the rules you set - the right company, the right person, a real need, a workable timeline - not just anyone who picked up. You define the qualifying criteria (think BANT, MEDDIC, or your own checklist); the AI asks those questions in conversation, records the answers, and only books prospects who clear the bar. Everyone else is logged with a reason and dropped, so your reps never sit through an unqualified call. The result is fewer meetings, but the right ones. For the underlying booking-rate benchmarks, see our round-up of every B2B meeting-booking-rate study.
Is Sourcing B2B Prospects From Public Records Legal and GDPR-Safe?
We build the program around a clear, defensible basis - not around loopholes. We contact businesses only, using publicly available business data (company registries, business directories, and professional web sources), on a legitimate-interest basis for B2B outreach. Every AI call discloses that it is an AI, every message carries a clear opt-out, and opt-outs are honored immediately and logged. We do not process consumer or private-individual data for cold outreach, and we keep to the calling windows and rules of each market we run in.
What we will not tell you: that any of this is “fully compliant” or “zero risk” for your specific case. Lawful B2B outreach depends on your jurisdiction, your sector, and how you handle objections and data, so we design for transparency and honored opt-outs rather than promising a blanket green light. For where automated outbound is greener or stricter, read is AI cold calling legal in the EU, country by country, and we point clients to the relevant regulators before any campaign goes live.
Books Straight Into the Tools You Already Use
HubSpot, Pipedrive, Salesforce, Google Calendar, Cal.com - qualified meetings and their notes land in your CRM and calendar automatically.
Works With Your Existing System
AInora connects to any system with an API. No ripping out your current tools - we plug into what you already use.
Plus any PMS, POS, calendar system, or custom software with API access.
Frequently Asked Questions
What is AI appointment setting?
What is the difference between an AI SDR and an AI receptionist?
How is appointment setting different from appointment booking or scheduling?
Where do you get the prospects you contact?
Is this legal, and is it GDPR-compliant?
Which channels does the AI SDR use - just calls?
Does the AI close the deal?
Which businesses is AI appointment setting for?
Your Calendar Fills While You Sleep
Your best prospects are out there right now, and your team can only call so many of them, so slowly. Let an AI SDR find them, call, email and text them, and book only the qualified ones - so you wake up to a calendar of meetings worth taking.