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Who Books Your Sales Meetings While You Sleep?

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Booking meetings for agencies, B2B SaaS, consultancies, recruiters, B2B brokers.

JessicaJessica·English

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Found, called, qualified, booked.

AI appointment setting is an autonomous AI SDR that finds your ideal B2B prospects from publicly available business records, contacts them by voice call, email and text, and books qualified meetings straight into your calendar - so your closers walk into a calendar of ready-to-buy conversations.

You get only the hot ones. We do the prospecting and the outreach; a real person on your team runs the close. Sourcing is B2B-only, from publicly available business data, on a legitimate-interest basis, with opt-outs honored on the spot. Hear the voice agent your prospects would hear.

Example
TH
Companies House · ICP match
Tom Hale
Head of Growth · Harbour & Finch, Leeds
94%
fit
  1. Call
  2. Email
  3. SMS
  4. Qualified
  5. Booked
AI call · disclosed

"Hi Tom, this is Jessica, an AI assistant for Northside. Is outbound on your list this quarter?"

Email · sent
Short case note with two time slots
SMS · follow-up
Tom replied: "Thursday works"
HubSpot · qualifiedBudgetTimingAuthorityFit
Google Calendar
Thu 14:00 · Intro call with Sarah (Sales)

Books Straight Into the Tools You Already Use

HubSpot, Pipedrive, Salesforce, Google Calendar, Cal.com - qualified meetings and their notes land in your CRM and calendar automatically.

  • Bitrix24
  • Google Calendar
  • Make
  • Microsoft Dynamics 365 Business Central
  • Microsoft Teams
  • Odoo
  • Pipedrive
  • Sage
  • SAP
  • WhatsApp Business
  • Zapier
  • Zoho CRM
  • Docusign
  • Freshsales
  • Google Sheets
  • Kommo
  • Scoro
  • ClickUp
  • Exact Online
  • Google Drive
  • Instagram
  • Telegram
  • Zoho Books
  • Agnum
  • Cegid
  • DATEV
  • Holded
  • Lexware Office
  • Rivilė
  • Symfonia
  • wFirma
  • Directo
  • Fakturownia
  • InsERT Subiekt
  • Labbis
  • SimplBooks
  • weclapp
  • Axonaut
  • Merit Aktiva
  • Calendly
  • HubSpot
  • Microsoft Dynamics 365
  • Microsoft Outlook / Microsoft 365
  • n8n
  • Oracle NetSuite
  • QuickBooks Online
  • Salesforce
  • Slack
  • Xero
  • Zendesk
  • Cal.com
  • Freshdesk
  • Gmail / Google Workspace
  • Intercom
  • monday CRM
  • Airtable
  • ERPNext
  • Facebook Lead Ads
  • HighLevel
  • Messenger
  • Viber
  • a3
  • B1.lt
  • Comarch ERP
  • Fatture in Cloud
  • inFakt
  • Pennylane
  • sevDesk
  • TeamSystem
  • Zucchetti
  • enova365
  • Finvalda
  • JTL-Wawi
  • Sellsy
  • Stekas Plius
  • Aruba Fatturazione Elettronica
  • EBP
  • Teamleader Focus
+ Any system with an API

Trademarks belong to their owners. Shown to name the systems we connect to, not a partnership.

The Meetings Are There - Someone Has to Reach Them First

Every qualified prospect you never contacted, and every fast follow-up your team was too busy to make, is a meeting a competitor books instead. The bottleneck is never intent - it is reach, speed, and follow-through.

21x
more likely to qualify a lead when you call within 5 minutes instead of 30
7x
more likely to reach a decision-maker when you respond within the first hour
~3 months
average time to ramp a newly hired SDR before they reliably produce pipeline
~1.5 yrs
average SDR tenure in the role before they leave and you rehire and re-ramp

Sources: the Lead Response Management Study (Dr. James Oldroyd), Harvard Business Review, and The Bridge Group Sales Development Metrics reports. Speed and consistency are exactly what a human team cannot hold at scale - and exactly what an AI SDR never drops.

What Is AI Appointment Setting (an AI SDR)?

AI appointment setting is an autonomous system - an AI SDR, or sales development representative - that finds your ideal B2B prospects, contacts them across voice, email and text, qualifies them against your criteria, and books the qualified ones into your calendar as meetings. "Appointment setting" is the outbound top-of-funnel job: sourcing net-new prospects and opening the conversation.

A human SDR does exactly this work by hand; the AI does it at machine speed and consistency, then hands every hot, ready-to-buy prospect to a person on your team to close. The AI is the mechanism. The product is a calendar full of qualified meetings. Under the hood it is the same voice stack as our AI voice agent, wired to prospect sourcing, email and SMS.

How Does an AI SDR Find and Contact Your Prospects?

It starts from your ideal customer profile - industry, company size, region, decision-maker role - and builds a target list from publicly available business data. Then it runs a coordinated multichannel sequence: a natural-sounding AI voice call to open the conversation, a personalised email, and an SMS follow-up, so your message reaches each buyer on the channel they actually answer. Every touch is logged, every reply is captured to your CRM, and the sequence stops the instant a prospect asks to opt out. If you would rather we work a list you already own instead of sourcing a new one, that is AI outbound calls on your own list. When that list is a webinar registration list, the sequence runs against a fixed event date and a closing offer window rather than an open-ended cadence - that variant is AI webinar attendance.

How Does an AI SDR Find and Book Your Meetings?

  1. 1
    Step 1

    We find your ideal B2B prospects

    You describe your ideal customer - industry, company size, region, decision-maker role. We build a target list of matching companies from publicly available business data: company registries, business directories, and professional web sources. B2B only, no consumer data, no scraping of private accounts.

  2. 2
    Step 2

    We contact them across voice, email and text

    Each prospect gets a coordinated sequence: a natural AI voice call that opens the conversation, a personalised email, and an SMS follow-up - so the message lands on whichever channel that buyer actually answers. The AI discloses that it is an AI and honors any opt-out immediately.

  3. 3
    Step 3

    The AI qualifies against your criteria

    On the call and in the replies, the AI runs your qualifying questions - budget, timing, authority, fit - and captures the answers to your CRM. Prospects who are not a fit are logged and dropped; prospects who are interested move to the next step. You never chase a dead lead.

  4. 4
    Step 4

    We book the meeting and hand off the hot ones

    Qualified prospects are booked straight into your calendar with the notes attached. The moment someone is ready for a real sales conversation, the meeting goes to a person on your team. Every call is logged and recorded, so you see exactly who said yes, who opted out, and why.

Who Is AI Appointment Setting For?

Marketing and creative agencies

You win business in a discovery call, not a checkout. The AI SDR fills your pipeline with qualified prospect meetings while your team stays billable on client work instead of cold prospecting.

B2B SaaS companies

Your AEs should be demoing and closing, not hunting. The AI SDR sources target accounts that fit your ICP, contacts them across voice, email and text, and books demos onto your reps calendars.

Professional services (accounting, legal, consulting)

Firms that sell expertise live or die by a full calendar. The AI SDR keeps a steady flow of qualified introductory meetings with the right decision-makers, so partners spend time advising, not prospecting.

B2B consultants and boutique advisors

A one- or few-person shop cannot also run a full outbound motion. The AI SDR is the SDR team you never hired - finding, contacting and qualifying prospects so you only ever get on the calls worth taking.

Staffing and recruitment agencies

You sell placements to hiring companies. The AI SDR sources employers matching your niche, opens the conversation across channels, qualifies live hiring need, and books a call with your recruiters.

Commercial insurance and B2B brokers

Renewals and new business both start with a conversation. The AI SDR reaches qualifying businesses, confirms interest and timing, and routes ready prospects to a licensed person on your team to advise and close.

Selling into these markets?

AI SDR vs Hiring a Human SDR

A human SDR ramps for months, stays about a year and a half, then leaves - and you rehire and re-ramp (The Bridge Group). An AI SDR replaces the repetitive prospecting layer, not your closers.

Side by side
AI SDRHuman SDR
Ramp timeRamps once, then productive immediately~3 months before reliably producing pipeline
AvailabilityEvery channel, in parallel, around the clockOne prospect at a time, working hours
Follow-up speedSeconds after a triggerHours or days, if the follow-up happens at all
ConsistencyHolds your script on call number 500Varies with mood, fatigue and tenure
TurnoverKeeps its knowledge and script, no restart needed~1.5 year average tenure, then rehire and re-ramp
LanguagesMultiple, nativelyUsually one
The closeHands hot prospects to your teamHuman - unchanged

We don't publish a price for the AI SDR - the right scope depends on your ICP and target volume, so we scope it on a call. For the raw numbers behind outbound, see every cold-call conversion-rate study, compiled.

Is AI Appointment Setting the Same as AI Appointment Booking?

No - and the difference matters. Appointment setting is outbound: we go and find net-new B2B prospects, reach out, qualify them, and set the meeting. You start with no list; we source it. Appointment booking (or scheduling) is inbound: someone already wants to reach you - they call in or fill a form - and the AI checks your calendar and books the slot. That is a receptionist and scheduler job, not a prospecting one.

If you are looking to handle incoming booking requests, reduce no-shows, or automate your calendar, you want our booking pages, not this one: AI appointment booking by phone and AI appointment booking for service businesses. This page is for teams that need someone to find and open the conversations in the first place.

What Makes a Meeting “Qualified”?

A qualified meeting is one that matches the rules you set - the right company, the right person, a real need, a workable timeline - not just anyone who picked up. You define the qualifying criteria (think BANT, MEDDIC, or your own checklist); the AI asks those questions in conversation, records the answers, and only books prospects who clear the bar. Everyone else is logged with a reason and dropped, so your reps never sit through an unqualified call. The result is fewer meetings, but the right ones. For the underlying booking-rate benchmarks, see our round-up of every B2B meeting-booking-rate study.

Is Sourcing B2B Prospects From Public Records Legal and GDPR-Safe?

We build the program around a clear, defensible basis - not around loopholes. We contact businesses only, using publicly available business data (company registries, business directories, and professional web sources), on a legitimate-interest basis for B2B outreach. Every AI call discloses that it is an AI, every message carries a clear opt-out, and opt-outs are honored immediately and logged. We do not process consumer or private-individual data for cold outreach, and we keep to the calling windows and rules of each market we run in.

What we will not tell you: that any of this is “fully compliant” or “zero risk” for your specific case. Lawful B2B outreach depends on your jurisdiction, your sector, and how you handle objections and data, so we design for transparency and honored opt-outs rather than promising a blanket green light. For where automated outbound is greener or stricter, read is AI cold calling legal in the EU, country by country, and we point clients to the relevant regulators before any campaign goes live.

Frequently Asked Questions

What is AI appointment setting?
AI appointment setting is an autonomous system - an AI SDR - that finds your ideal B2B prospects from publicly available business data, contacts them by voice call, email and text, qualifies them against your criteria, and books the qualified ones as meetings in your calendar. It is the outbound, top-of-funnel job of finding and opening conversations, done for you at machine speed and consistency.
What is the difference between an AI SDR and an AI receptionist?
An AI receptionist is inbound - it answers calls that come to you. An AI SDR is outbound - it goes and finds net-new prospects, reaches out across channels, qualifies them, and books meetings. Same underlying voice technology, opposite direction of the conversation. If you want to handle incoming calls or booking requests, you want our appointment-booking pages, not this one.
How is appointment setting different from appointment booking or scheduling?
Appointment setting is outbound: we source net-new B2B prospects, reach out, qualify them, and set the meeting - you start with no list and we find it. Appointment booking (scheduling) is inbound: someone already wants to reach you, and the AI checks your calendar and books the slot. This page is for prospecting; for handling incoming booking requests, see our AI appointment booking pages.
Where do you get the prospects you contact?
We build a target list from publicly available business data - company registries, business directories, and professional web sources - matched to the ideal customer profile you define (industry, size, region, role). It is B2B only. We do not buy consumer lists or scrape private accounts, and you approve the targeting before any outreach begins.
Is this legal, and is it GDPR-compliant?
We contact businesses only, using publicly available business data, on a legitimate-interest basis for B2B outreach. Every AI call discloses that it is an AI, every message includes an opt-out, and opt-outs are honored immediately. We will not claim it is "fully compliant" or "zero risk" for your specific situation, because lawful B2B outreach depends on your jurisdiction and sector - so we design around transparency and honored opt-outs, and we flag the relevant regulator rules before any campaign runs.
Which channels does the AI SDR use - just calls?
No - it runs a coordinated sequence across voice call, email and SMS, so each prospect is reached on the channel they actually respond to. The voice call opens the conversation, the email adds context and a paper trail, and the text is an easy, low-friction follow-up. Everything is logged and pushed to your CRM.
Does the AI close the deal?
No. The AI SDR does the finding, contacting, and qualifying, and it books the meeting - but the moment a prospect is ready for a real sales conversation, the handoff goes to a person on your team. Closing stays human. You get a calendar of qualified meetings; your reps do what they are best at.
Which businesses is AI appointment setting for?
Any B2B team that sells through meetings and cannot afford to leave prospecting to chance: marketing and creative agencies, B2B SaaS companies, professional services firms (accounting, legal, consulting), independent B2B consultants, staffing and recruitment agencies selling placements, and commercial insurance or B2B brokers. If a full calendar of qualified meetings would grow your revenue, this is for you.

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