Sports Clubs & Gyms
A prospect just walked past your gym. They'll call competitors first.
AI receptionist that qualifies membership inquiries, books tours, reserves class and PT slots, handles freezes and cancellations, and runs win-back campaigns in any language. Hear it live: call +1 (218) 636-0234 (Jessica at Ainora) to test a real membership inquiry in 60 seconds, no signup.
Jessica·EnglishClick to start a conversation
The economics of member conversion
global health club industry revenue, with 200,000+ clubs serving 180M+ members worldwide
Source: Health & Fitness Association (formerly IHRSA)of customers buy from the business that responds first to their inquiry
Source: Harvard Business Reviewfitness trainers and instructors employed in the U.S. with median annual wage of $46,480 in 2024
Source: U.S. Bureau of Labor StatisticsWhat it does
Built for how gyms and clubs actually run.
Membership inquiry and intake
AI qualifies prospects by goals and schedule fit, quotes the right membership tier, and captures everything a human rep would need to close the sale.
Tour scheduling
AI books facility tours straight into your calendar. Prospects pick a time in one call, get SMS reminders, and show up instead of ghosting.
Class and training booking
AI reserves spots in group fitness, PT sessions, and small-group training, checks coach availability, and handles waitlists when classes are full.
Freeze and cancellation requests
AI takes freeze, hold, and cancellation requests by the book. Captures the reason, retention-offers where policy allows, and routes edge cases to a human.
Member win-back campaigns
AI calls lapsed members with a personalized reason to come back. Qualifies readiness, books the re-onboarding session, and revives dormant revenue.
Event RSVP
AI handles RSVPs for open days, competitions, and member events. Tracks headcount, dietary needs, and drops a reminder the day before.
Hear our AI in action
Jessica is our sales assistant. Same voice tech, configured for gyms and sports clubs.
Why now
Members decide by Sunday night. Your front desk is closed.
Inquiries peak in the evening
AI answers 24/7 so motivated prospects book a tour when the decision is fresh, not when your desk is back Monday.
Speed to response decides the sale
AI calls ad leads back within seconds of the form submit. First club to answer usually gets the tour.
Front desk juggles walk-ins and phones
AI handles phone inquiries and class bookings while your team focuses on members on the floor.
Lapsed members need a reason to return
AI runs personalized win-back campaigns: re-onboarding sessions, new equipment, coach match. Revives dormant revenue.
How it works
From inquiry to booked tour.
Prospect calls or AI follows up
AI picks up inbound calls instantly. For ad leads, AI calls back within seconds of form submission.
AI qualifies and books
Qualifies goals, quotes the right tier, books the tour or class reservation, handles freezes and cancellations.
Confirmation and follow-up
Prospect gets SMS confirmation. Record lands in your CRM. AI sends reminders so the tour actually happens.
Choice architecture
What AI handles. When a human joins.
AI covers the routine 80 percent. Your trainer or manager steps in for the nuanced 20 percent, briefed with full context.
AI handles
Routine, instantly
A human joins
With full context
Your escalation rules are set during onboarding. Adjust anytime through your account manager.
What you get from us
Your partner, not just a tool.
Every club runs differently. We build around your membership tiers, your class schedule, and your coaches. Not a self-serve template you configure alone.
Week 1
Discovery and configuration
We map your membership tiers, class schedule, policies, and escalation rules. We listen to recent calls to learn how your team sells tours and handles saves.
Week 2
Build and test
We build your AI, connect it to your booking system and CRM, and run test calls through realistic scenarios. You review recordings and tell us what to fine-tune before go-live.
Ongoing
Weekly calibration
Your account manager reviews call transcripts weekly, updates the agent as classes and promotions change, and flags any conversation that needs your attention. Not a ticket queue.
Integrations
Connects to the tools your club already uses.
AI writes bookings, notes, and follow-ups straight into your stack. No double entry, no CSV imports.
Plus 7,000+ apps via Zapier, Make, and n8n. If your system has an API, we connect it.
Enhanced handoff
How the handoff works.
When a prospect or member needs a trainer or manager, AI does not just transfer. It briefs them first, so nobody has to repeat themselves.
Inquiries, tours, class bookings, freezes, win-back calls, SMS confirmation.
No repeating. AI stays on to book the tour or session afterwards.
FAQ
Frequently asked questions.
Ready to stop losing members to competitors?
Let AI handle the phones so your team can focus on what matters, coaching members on the floor.
Book a free consultation