AInora

AI That Calls Back Every New Lead Within 60 Seconds (UK)

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Calls back web form enquiries, Meta lead ads, Rightmove and Zoopla enquiries, trade directory job requests, missed calls.

Try it live in your browser: press the mic and talk to the AI assistant of Redbrick Lofts. No phone, no sign-up.

Ellie·British English

You have just sent Redbrick Lofts an enquiry: the assistant calls you back. Redbrick Lofts (loft conversion company, Manchester) is an invented demo business.

Read a sample conversation from a test session

Ellie (AI): Hi, this is Ellie, Redbrick Lofts' AI assistant, ringing back because you asked us to call you about a loft conversion on our website. Have you got a couple of minutes?

Customer: Yes, go on, I've got a minute.

Ellie (AI): Perfect. Just to start, is this loft conversion for your own home?

Ellie (AI): We can arrange a free home survey to take a look and give you a written quote. I have availability this Monday, October twelfth, at one o'clock, half past one, or two o'clock in the afternoon. Would any of those suit you?

Customer: The first one works for me.

Ellie (AI): Perfect. May I ask your name for the booking?

Customer: Tom Whitaker.

Ellie (AI): You're booked for a Free home survey on Monday, October twelfth, at one o'clock in the afternoon.

Every new lead called back before it goes cold.

An AI lead callback agent is an outbound AI voice agent that phones every new lead within 60 seconds of the enquiry, whether it came from a web form, a Meta lead ad, a Rightmove or Zoopla enquiry, or a job request that reached your CRM or inbox. AInora calls back, says it is an AI, asks the qualifying questions you choose, books the appointment in your diary and writes the outcome to your CRM. Your team talks only to the leads who are ready: more leads worked, same team. Try the live demo above in your browser: click the mic, no sign-up.

Example
Tue 19:42Aire Valley Kitchens · Leeds
MarkOn a fittingJoOn a fittingOfficeClosedJessicaBooked
Jessica
AI assistant
00:48
Lead07700 900512
  1. 00:02
    Jessica

    Hi Emma, this is Jessica, an AI assistant calling for Aire Valley Kitchens. You asked for a kitchen quote a minute ago. Have you got two minutes?

  2. 00:14
    Lead

    That was quick. Yes, it's a full refit in a three-bed semi, ideally before Easter.

  3. 00:21
    Jessica

    Thanks. Mark can come and measure up on Thursday at 6pm or Saturday at 10am. Which suits you?

  4. 00:29
    Lead

    Saturday at 10, please.

  5. 00:32
    Jessica

    Booked: Mark, Saturday at 10am. I've texted you the confirmation, and you can reply R to rearrange.

Done in your systems3/3
HubSpotLead · qualified
Source
Web form · called in 41 s
Project
Full refit · three-bed semi
Timing
Before Easter
Visit
Sat 10:00 · Mark
SMS07700 900512

Aire Valley Kitchens: Mark will measure up on Sat at 10:00. Reply R to rearrange.

Mark's diaryGoogle Calendar
Measure-up added for Saturday, with the call notes attached.
Outcome
Called 41 seconds after the form. A visit booked before anyone saw the enquiry.

Only people who asked to be called · AI disclosed in the first sentence · TPS and CTPS screened · Opt-outs honoured · Example businesses are fictional

Already on these? We plug in.

  • Bitrix24
  • HubSpot
  • Microsoft Dynamics 365 Business Central
  • n8n
  • Pipedrive
  • Salesforce
  • WhatsApp Business
  • Zendesk
  • Docusign
  • Gmail / Google Workspace
  • Kommo
  • Airtable
  • Exact Online
  • HighLevel
  • Telegram
  • a3
  • Cegid
  • Fatture in Cloud
  • Lexware Office
  • sevDesk
  • wFirma
  • enova365
  • InsERT Subiekt
  • Sellsy
  • weclapp
  • EBP
  • Calendly
  • Make
  • Microsoft Outlook / Microsoft 365
  • Odoo
  • QuickBooks Online
  • SAP
  • Xero
  • Zoho CRM
  • Freshdesk
  • Google Sheets
  • monday CRM
  • ClickUp
  • Facebook Lead Ads
  • Instagram
  • Viber
  • Agnum
  • Comarch ERP
  • Holded
  • Pennylane
  • Symfonia
  • Zucchetti
  • Fakturownia
  • JTL-Wawi
  • SimplBooks
  • Aruba Fatturazione Elettronica
  • Merit Aktiva
  • Google Calendar
  • Microsoft Dynamics 365
  • Microsoft Teams
  • Oracle NetSuite
  • Sage
  • Slack
  • Zapier
  • Cal.com
  • Freshsales
  • Intercom
  • Scoro
  • ERPNext
  • Google Drive
  • Messenger
  • Zoho Books
  • B1.lt
  • DATEV
  • inFakt
  • Rivilė
  • TeamSystem
  • Directo
  • Finvalda
  • Labbis
  • Stekas Plius
  • Axonaut
  • Teamleader Focus
+ Any system with an API

Trademarks belong to their owners. Shown to name the systems we connect to, not a partnership.

nearly 7x
as likely to qualify the lead when contact is tried within an hour, rather than an hour later
Source: Harvard Business Review
over 60x
as likely as firms that waited 24 hours or longer
Source: Harvard Business Review
42 hours
average response time to a web lead, in an audit of 2,241 US companies
Source: Harvard Business Review
23%
of the companies in that audit never responded at all
Source: Harvard Business Review

What is an AI agent that calls back new leads within a minute?

It is an AI voice agent that does one thing, and does it at once: when a new lead arrives, it calls. It does not wait for someone on the team to be free or leave the enquiry in a queue until Monday. It introduces itself as your business's AI assistant, asks the qualifying questions, offers an appointment and logs everything in your CRM. Anyone who wants a person is passed to a colleague with the context ready.

Speed decides. In research published in Harvard Business Review (Oldroyd, McElheran and Elkington, 2011), firms that tried to contact a lead within an hour of the query were nearly seven times as likely to qualify it as firms that tried even an hour later, and more than 60 times as likely as firms that waited 24 hours or longer. In the same authors' audit of 2,241 US companies, the average response time among companies that responded within 30 days was 42 hours, and 23% never responded at all.

Leads come from where you already collect them: website forms by webhook, Meta lead ads on Facebook and Instagram, or your CRM, where a new lead starts the call, also through Zapier. Rightmove, Zoopla and OnTheMarket enquiries and job requests from trade directories are called back when they reach your CRM or when their notification emails are forwarded to AInora. For estate and letting agents, see the AI phone assistant for UK estate agents; for plumbers, electricians and heating engineers, the AI answering service for UK trades.

Which leads does it call back, and what happens next?

Web forms

Your website form sends the lead by webhook or into your CRM, and the agent calls within 60 seconds, at night and at weekends too.

Meta lead ads

The lead fills in the form on a Facebook or Instagram ad, Meta sends it to AInora by webhook, and the call goes out while the ad is still fresh. Details: Facebook Lead Ads.

Rightmove, Zoopla and OnTheMarket enquiries

Portal enquiries that reach your CRM, or arrive as the portal's notification email forwarded to AInora, are called back like any other lead. The portals are the lead source, not a direct integration.

Trade directory job requests

Job requests from Checkatrade-type directories that land in your CRM or inbox are called back the same way, so the homeowner hears from you first. A lead source, not an integration.

Missed calls

Someone rang the sales line and nobody picked up: the agent calls them back straight away, before they ring the next firm.

Qualified on your questions

Budget, timing, area, who decides: you choose the questions. The answers land in your CRM with the outcome, notes and the call recording.

Booked into your diary

A qualified lead gets a real slot in your calendar. If the lead wants a person now, the agent passes them to your team with the context ready.

Retries if the lead does not answer

The agent tries again on a schedule you set, for example after 5 minutes, 30 minutes and 2 hours, and can send an SMS in between saying who called and why.

UK calling rules built in

Only people who asked to be called, the AI disclosed in the first sentence, numbers screened against the TPS and CTPS, and every opt-out honoured.

What does a 60-second callback sound like? An example.

Example conversation with a fictional business: a valuation request from an estate agent's website in Nottingham, called back in under a minute.

Jessica (AI): Hello, is that Helen? This is Jessica, an AI assistant calling for Trentside Estates. You asked for a valuation on our website a minute ago. Is now a good time?

Helen: Yes, that was quick. Go on.

Jessica (AI): Thank you. If you would rather talk to someone in the office, just say. Is it the three-bed in West Bridgford from your form?

Helen: That's the one.

Jessica (AI): Are you thinking of selling in the next few months, or would you like to know the value for now?

Helen: Probably in the spring. We're already looking at bigger places.

Jessica (AI): Have you found somewhere yet, or would you sell first?

Helen: Not yet. We'd want to sell first.

Jessica (AI): Understood. Sarah, our valuer for West Bridgford, can come on Tuesday at 4:30pm or Thursday at 10am. Which suits you?

Helen: Thursday at 10.

Jessica (AI): Booked: Sarah, Thursday at 10am. I'll text you the confirmation now. And if you'd ever like us to stop calling, just tell us and we will. Have a good day.

After the call: in the CRM the lead moves to "valuation booked" with the notes (selling in spring, would sell first), Sarah's diary has the visit, and Helen has the confirmation by SMS.

Is it legal to call back leads with AI in the UK?

Calling back someone who has just asked to be contacted is not a cold call: the lead gave their number and asked for a call. PECR still applies to every outbound call, so AInora works to four rules: it calls only people who asked to be called or consented, it says it is an AI in its first sentence, it screens numbers against the TPS and CTPS, and it honours every opt-out at once. AInora makes no cold marketing calls to consumers.

PECR, rule by rule
RuleWhat it requiresHow AInora handles it
PECR regulation 19Marketing calls made by an automated calling system that plays sounds other than live speech need the person's prior consent.AInora calls only people who asked to be called or consented, such as a lead who filled in your form. No cold marketing calls to consumers.
PECR regulation 21, TPS and CTPSNo marketing calls to people who objected, or to numbers on the TPS (individuals) or CTPS (companies), unless they consented.Outbound numbers are screened against the TPS and CTPS and against your own do-not-call list before the call.
ICO telephone marketing guidanceSay who is calling, display your number, and stop calling when consent is withdrawn.The agent names your business and says it is an AI in its first sentence; opt-outs are recorded and honoured at once.
UK GDPR Article 13People are told who processes their data and why, when the data is collected.Your form and the call's opening carry the notice, worded with you at set-up.
Data (Use and Access) Act 2025Since 5 February 2026 the ICO can fine PECR breaches up to £17.5 million or 4% of global turnover.The rules above run on every lead list before the first call.

Checked against the primary texts (legislation.gov.uk, ICO) on 11 October 2026. General information, not legal advice. The full picture is in our UK GDPR, PECR and ICO guide.

Questions about AI lead callback in the UK.

Is there an AI agent that calls back new leads within a minute for UK businesses?
Yes. AInora's AI agent phones every new lead within 60 seconds of the enquiry, day or night: web forms, Meta lead ads, portal enquiries and job requests that reach your CRM or inbox. It says it is an AI, asks your qualifying questions, books the appointment in your diary and writes the outcome to your CRM. Your team talks only to leads who are ready, so you work every lead with the same team.
How fast does it call a new lead?
Within 60 seconds of the enquiry arriving, including evenings, weekends and bank holidays. Speed matters: in research published in Harvard Business Review in 2011, firms that tried to contact a lead within an hour were nearly seven times as likely to qualify it as firms that tried even an hour later.
Does it work with Meta lead ads, website forms and my CRM?
Yes. Meta lead ads (Facebook and Instagram) reach AInora by webhook, and so do website forms. Alternatively, the call starts when a new lead lands in your CRM, for example HubSpot, Pipedrive or Salesforce, also through Zapier or Make. The outcome, notes and appointment go back into the same CRM.
Can it call back Rightmove, Zoopla or OnTheMarket enquiries?
Yes, in two ways: when the portal enquiries reach your agency CRM, or when the portal's notification emails are forwarded to AInora. Either way the agent calls them back like any other lead, answers the first questions about the property and books the viewing or valuation. The portals are the lead source, not a direct integration.
What about job requests from Checkatrade-type directories?
If the job requests reach your CRM or inbox, they can be forwarded to AInora and called back within a minute. The directory is the lead source, not an integration, and the call goes only to people who asked to be contacted.
Is it legal to call leads back with AI in the UK?
Calling back someone who has just asked to be contacted is not a cold call, but PECR still applies. Marketing calls by an automated calling system need prior consent (regulation 19), and numbers on the TPS or CTPS must not get marketing calls without consent (regulation 21). AInora calls only people who asked to be called, screens numbers against the TPS and CTPS, says it is an AI in its first sentence and honours every opt-out. This is general information, not legal advice.
Does the agent say it is an AI?
Yes, in its first sentence, along with the name of your business and the reason for the call. If the lead would rather talk to a person, the agent passes them to someone on your team with the conversation summarised, or books a callback.
Will it make cold calls to consumers?
No. AInora makes no cold marketing calls to consumers. It calls people who asked to be called, such as a lead who filled in your form, and customers who agreed to hear from you.
What happens if the lead does not answer?
The agent tries again on a schedule you set, for example after 5 minutes, after 30 minutes and after 2 hours. Between attempts it can send an SMS explaining who called and why.
Does it replace my sales team?
No. It makes the first call: it calls back, qualifies and books. Advice, negotiation and closing stay with your team, who now talk only to qualified leads. It is extra capacity: no lead goes unanswered, with the same team.
What languages can it call back in?
British English by default, with British and Irish English accents supported, and 90+ languages. If a lead answers in another language, the agent can switch during the call.
How much does an AI lead callback agent cost?
AInora is priced individually, after a call. Book a free consultation and we look at your lead volumes, sources and CRM together. Set-up typically takes around two weeks from kickoff.

Related pages

JB
Justas Butkus

Founder & CEO, AInora

Building AI voice agents that let businesses serve more clients with the same team. The agents call back every new lead, re-contact past customers and take the calls the team cannot get to, and the work lands in the client's own CRM.

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