AInora

AI Phone Assistant for UK Estate and Letting Agents

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Your AI phone assistant books viewings, arranges valuations, calls portal enquiries back in a minute, logs maintenance calls, keeps your +44 number.

Try it live in your browser: press the mic and talk to the AI assistant of Pembury & Vale. No phone, no sign-up.

Harriet·British English

Pembury & Vale (estate and letting agent, Islington, London) is an invented demo business.

Read a sample conversation from a test session

Harriet (AI): Hello, this is Harriet, Pembury and Vale's AI assistant. How can I help you today?

Caller: Hi, I saw a two-bed flat of yours on one of the property portals, on Highbury Hill.

Harriet (AI): Highbury Hill is a lovely road. May I confirm whether you are looking to buy or to rent that flat?

Harriet (AI): A negotiator confirms if the property is still available before the viewing. For Saturday, I can offer ten o'clock.

Caller: The first time is fine.

Harriet (AI): May I have your full name for the booking?

Caller: James Okafor.

Harriet (AI): You are booked for a property viewing on Saturday at ten o'clock. A negotiator will confirm the home is still available before the visit.

Every enquiry answered while your negotiators are out.

An AI phone assistant for estate agents is software that answers and makes an agency's phone calls in a real conversation. AInora's assistant books viewings and valuations on the call, calls back Rightmove, Zoopla and OnTheMarket enquiries within a minute, logs lettings maintenance calls out of hours and passes offers, complaints and anything that needs judgement to the right negotiator or property manager with a summary. It speaks British English, works on your existing +44 numbers and says it is an AI at the start of every call. Try the live demo above in your browser: click the mic, no sign-up.

Example
Sat 10:12Hartwell Lane Estates · Sales
OllieOn a viewingSarahOn a valuationBranchOn a callJessicaHandled
Jessica
AI assistant
00:48
Contact01632 960418
  1. 00:02
    Jessica

    Good morning, Hartwell Lane Estates, this is Jessica, the agency's AI assistant. How can I help?

  2. 00:09
    Contact

    We're thinking of selling our house in the spring. Could someone come and value it?

  3. 00:16
    Jessica

    Of course. Sarah covers your area and can come on Tuesday at 4:30pm or Thursday at 10am. Which suits you?

  4. 00:25
    Contact

    Thursday at 10, please.

  5. 00:28
    Jessica

    Booked: Sarah, Thursday at 10am. I've texted you the confirmation, and she'll have your notes before she arrives.

Done in your systems3/3
Google CalendarMarket appraisal
Vendor
Helen Carter
Property
Three-bed semi
When
Thu 10:00 · Sarah
Plans
Selling in spring, would sell first
SMS07700 900591

Hartwell Lane Estates: Sarah will value your home on Thu at 10:00. Reply R to rearrange.

To the branchGmail
New valuation booked at 10:12 while all three of you were busy. Notes attached.
Outcome
A valuation booked on a busy Saturday morning. Nobody left a viewing to take it.

British English · Keep your +44 numbers · Portal enquiries called back within a minute · AI disclosed on every call · Example businesses are fictional

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+ Any system with an API

Trademarks belong to their owners. Shown to name the systems we connect to, not a partnership.

What does an AI phone assistant do for estate agents?

Estate and letting agents lose calls at exactly the moments they are busiest: Saturday mornings, early evenings and lunchtimes, when negotiators are out on viewings and valuations and the branch line rings out. An applicant who cannot get through rings the next agent on the portal. AInora's assistant answers those calls, books the viewing or the market appraisal into the diary agreed at set-up and texts the confirmation, so the branch opens to booked appointments rather than a list of callbacks.

Lettings work brings a second kind of call: tenants reporting a leak at 9pm, landlords asking about a rent payment, applicants checking whether a flat is still available. The assistant triages maintenance calls on your own rules, answers routine questions from the information you give it and passes anything that needs a person to your property manager with a summary.

Agencies run their own CRM, often Reapit, Alto, Jupix or Street. AInora works alongside it: portal enquiries reach the assistant through your CRM or as forwarded notification emails, and at set-up we agree where bookings and notes land. Other use cases: the AI lead callback for UK businesses, the AI receptionist for UK businesses and, for property managers, AI for property management.

How are Rightmove, Zoopla and OnTheMarket enquiries called back within a minute?

1. The enquiry arrives

A Rightmove, Zoopla or OnTheMarket enquiry, or a valuation request from your website, reaches your agency CRM or your inbox, and the notification is forwarded to AInora. The portals are the lead source, not a direct integration.

2. The agent calls within a minute

It names your agency, says it is an AI, and refers to the property the person asked about. Callbacks go only to people who asked to be contacted, and anyone who asks to stop is not called again.

3. It qualifies the applicant

Buying or renting, chain position, mortgage in principle, property to sell, budget, area and move-in date: you choose the questions, and the answers go into the notes for your negotiator.

4. It books the viewing or valuation

The agent offers real slots from the diary agreed at set-up, books the one that suits, texts the confirmation and sends the negotiator a summary. Anyone who wants a person now is passed to the branch.

Calls go only to people who asked to be contacted, numbers are screened against the TPS and CTPS, and opt-outs are honoured. More in our UK GDPR, PECR and ICO guide.

What does AInora do for estate and letting agents?

Viewings booked on the call

Applicants who ring about a listing get a viewing slot from the right negotiator's diary, with a text confirmation, while your team is out showing other homes.

Valuations arranged

Homeowners thinking of selling or letting get a market appraisal booked with the valuer for their area, with their plans noted for the visit.

Portal enquiries called back within a minute

Rightmove, Zoopla and OnTheMarket enquiries are called back within 60 seconds, as lead sources forwarded to AInora. The same set-up works for web forms and ads: AI lead callback for UK businesses.

Lettings maintenance calls logged and routed

Tenants reporting leaks, no heating or a broken lock out of hours are triaged on your rules: urgent jobs go to your on-call contractor, routine ones are logged for the morning.

Tenant and landlord queries

Routine questions are answered from the information you provide, and rent, deposit and contract questions go to the property manager with a summary.

One agent for every branch

Calls are routed to the right branch and department (sales, lettings, property management), each with its own hours, team and diary.

Keep your +44 numbers

Calls to each branch's existing number are forwarded to the agent: all day, only when the lines are busy, or after hours.

British English, and 90+ languages

British and Irish English accents are supported, and the agent switches to any of 90+ languages for overseas buyers and international tenants.

Questions estate and letting agents ask.

What is an AI phone assistant for estate agents in the UK?
An AI phone assistant is software that answers and makes an estate or letting agency's phone calls in a natural conversation. AInora's assistant books viewings and valuations on the call, calls back Rightmove, Zoopla and OnTheMarket enquiries within a minute, logs lettings maintenance calls and passes anything that needs a negotiator or property manager to the right person with a summary. It takes the calls your team cannot get to, so you book more viewings with the same team.
Can it book viewings and valuations?
Yes. It offers real slots from the diary agreed at set-up, books the viewing or market appraisal with the right person, texts the confirmation and sends your team the notes: chain position, mortgage in principle, budget, area and timing.
Can it call back Rightmove, Zoopla and OnTheMarket enquiries?
Yes. When portal enquiries reach your agency CRM or arrive as notification emails forwarded to AInora, the agent calls the applicant back within a minute, answers the first questions about the property and books the viewing. The portals are the lead source, not a direct integration.
Does it work with Reapit, Alto, Jupix or Street?
AInora works alongside the agency CRM you already use, whether that is Reapit, Alto, Jupix, Street or another system. We do not list these as direct integrations: at set-up we check what your account allows and agree where bookings and notes land, for example your viewings diary and an email or Teams summary for the branch.
Can it take lettings maintenance calls out of hours?
Yes. Tenants reporting a leak, no heating, a broken lock or a security problem are triaged on your rules: urgent jobs go to your on-call contractor or property manager straight away, routine repairs are logged with the details for the next working day.
Can it answer tenant and landlord queries?
Routine questions (office hours, how to report a repair, what happens at check-out) are answered from the information you provide. Questions about rent, deposits, contracts or anything that needs judgement go to the property manager with a summary of the call.
Is it legal to call portal enquiries back with AI in the UK?
An applicant who has just sent an enquiry has asked to be contacted, so the callback is not a cold call. AInora calls only people who asked to be called or consented, says it is an AI in its first sentence, screens outbound numbers against the TPS and CTPS and honours every opt-out, in line with PECR. This is general information, not legal advice.
Does it work for agencies with several branches?
Yes. One agent covers every branch and department: each call is routed to the right branch and to sales, lettings or property management, each with its own hours, team and diary.
Can we keep our branch phone numbers?
Yes. Calls to each branch's existing +44 number are forwarded to the agent, all day, only when the lines are busy, or only after hours. Applicants and tenants dial the same numbers as today.
Does it replace my negotiators?
No. It takes the calls nobody can get to while negotiators are on viewings and valuations, and the portal enquiries nobody has time to call back. Negotiating offers, advising vendors and progressing sales stay with your team.
Where is call data stored?
Data is stored on servers in Germany and Finland. In the standard setup, calls are processed in the EU and the US under GDPR (EU-US Data Privacy Framework, standard contractual clauses). A full-EU setup, with all processing in the EU, is available on request. The subprocessor list is in the DPA.
How much does an AI phone assistant for an estate agency cost?
AInora is priced individually, after a call. Book a free consultation and we look at your call volumes, branches and portal enquiries with you. Whether a trial is possible depends on the project and is agreed after a consultation.
JB
Justas Butkus

Founder & CEO, AInora

Building AI voice agents that let businesses serve more clients with the same team. The agents call back every new lead, re-contact past customers and take the calls the team cannot get to, and the work lands in the client's own CRM.

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More viewings booked, with the same team.

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